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Pravana
Purify & Revive Prime - Demineralizing Spray - 5 oz
85% of people have hard water causing mineral buildup.
Mineral build-up often causes dull, dry, and brittle hair. For professionals- this can lead to unpredictable or less-than optimal color results.
PRIME SPRAY: Preps for color treatments by removing and shielding the hair from build-up. Takes just 3 minutes to penetrate. Section hair and spray evenly, making sure not to oversaturate. Comb through,
wait 3 minutes, then begin the service. Use on dry hair. Reduces prep time by 95%. -
MSRP
$28.58
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professional pricing