The decisions around carrying retail products in a small salon or salon suite is a critical strategic move for beauty professionals in the age of e-commerce. Carrying the right products presented the right way, offers numerous benefits to both your small business and your clients. Ethos Beauty Partners, as your professional partner, recognizes the value of carefully selected retail offerings and we are committed to providing the tools to make this aspect of your business both profitable and efficient.

1. Enhancing Client Convenience and Loyalty
When clients love the products you use on them during their appointments, they are often more inclined to want those same products for their at-home care. By having some products readily available, you meet their needs on the spot, capitalizing on the in-the-moment incentive. Fresh out the chair hair is a powerful motivator! Clients grow see your salon as a one-stop shop for both services and maintenance – helping them look their best between appointments!

2. Minimal Investment with Selective On-Hand Offerings
While the upfront cost of stocking products might seem daunting to a small business, a carefully curated selection can keep your VIP faves on hand and let ecommerce handle the rest. For example, by stocking just a few of your most-used products—such as shampoo, conditioner, a styling cream, and an oil—you cater to the needs of most of your clients. Keeping physical inventory small and focused ensures that your investment is low but the sky’s the limit on what you can offer digitally.

3. Differentiating Your Salon with Exclusive Products
Unfortunately, diversion isn’t going anywhere anytime soon. By choosing to carry exclusive or niche products that aren’t widely available in unauthorized big-box stores, you create a sense of quality and exclusivity. It reinforces your position as a trusted expert in the field, further enhancing your brand and reputation.

4. Leveraging Technology for Seamless Sales
Managing retail sales in any capacity can be challenging and make you wonder if it’s worth it at all. That is why Ethos offers support and technology to simplify this process. Our customized e-commerce store solution allows you to extend your retail offerings online in your own branded shop, where clients can purchase products at their convenience. This not only reduces the need for extensive physical inventory but also opens a new revenue channel without the added burden of managing a traditional retail space. You earn a commission, and clients enjoy the ease of shopping online. (Which they are probably doing anyway!)

With the support and technology from Ethos Beauty Partners, incorporating smart retail into your small business model has never been easier or more rewarding.