As fall approaches, the fashion and beauty industry titillates with expectant change - impatiently waiting to embrace the bold hues and decadent textures that the end of the year ushers in. This year, it seems, bold is in the pigment. “Power Red” is being widely celebrated by fashion icons from New York to Milan and more. For those of us that love this bright and pungent color, the news couldn’t be more welcome.

Understandably, not everybody feels as comfortable with a color that is often considered synonymous with flashy. However, this season is about maximizing comfort and making a statement - embracing all the attention you crave. If head to toe crimson is more than you’re willing to embrace, there’s a little red somewhere for everyone.

Many of our manufacturers this season, are on board and prepared to usher you into a realm of rouge. Nails, lips, and hair color in a variety of crimson hues are all readily available to help you incorporate your power red this fall.