In the dynamic world of beauty trends, a salon’s online presence has become an indispensable factor in a consumer’s decision-making journey. As salon professionals, it can be a challenge to hone and prioritize all of the factors in paving a successful career beyond technical ability. There is no shortage of avenues to explore. For today, let’s delve into why a robust online presence is key in attracting and retaining clients.

According to recent surveys, a staggering 92 percent of people value personal recommendations when choosing a salon. So how does that relate to being online? 10 years ago “personal recommendations” would have primarily included friends and relatives… and hopefully one of them would have similar hair type, style, and geography to make that recommendation worthwhile.

In 2024 personal recommendations are crowd sourced digitally, stretching to far corners of local communities through social platforms and online engagement. As a beauty pro, your online presence extends far beyond the physical space of your salon and, while it may be daunting, embracing this network can make the best kind of waves. Engage with your clientele through social media, showcase your expertise, and encourage satisfied clients to share their experiences. Refer-a-friend anyone? A positive online word-of-mouth not only strengthens your salon’s reputation but also serves as an unbiased testament to your skill and service quality.

Today’s consumers rely on the experiences of their peers to make informed choices. Maintain an active presence on review platforms, respond graciously to feedback, and let the genuine satisfaction of your clients shine through. A well-crafted online reputation not only attracts potential clients but also instills trust and confidence, making your salon name a repeated chorus amongst the crowded landscape of “where should I go around here for the best color?”

In the digital age, your online presence is your salon’s first impression. Embrace it, nurture it, and let it reflect the excellence that awaits clients within your doors.