As back to school and holidays approach, we all know our clients are out there in the wide world searching for good deals and great gifts. Before the drugstore shelves or the paid social ads take a chunk of your salon’s retail business this is the perfect time to give clients a friendly reminder that the best place to shop is right in your chair. If you need some pointers to start this conversation look no further…

We all want healthy, beautiful hair, but achieving and maintaining that perfect look can be a challenge. With so many hair products available on the market, it can be hard to know what to choose. While it may be tempting to grab the cheapest product off the shelf or to try out the latest DIY hair care trend, it’s important to remember the benefits of using professional hair products from the stylist that knows you best.

Unlike drugstore or DIY products, professional products are tested and proven to deliver results. Here are some reasons why it’s important to bypass the fads and stick with the pros:

High-Quality Ingredients

Professional hair products contain high-quality ingredients that are carefully researched and chosen for their effectiveness and safety. These ingredients are often more concentrated and targeted to specific needs backed by science and experience, meaning that you get better results with less product.

Safe and Effective

Professional hair products are tested and proven to be safe and effective. They are formulated to deliver the best possible results while minimizing the risk of damage to your hair. Professional products are free from known harsh ingredients that can damage your hair over time.

Consistency and Quality

Professional products are manufactured to strict standards of quality and consistency. This means that you can expect the same level of performance from every bottle of product you buy. With products found online or in non-salon settings, there can be significant variations in quality from one batch to another, which affects the results you get. Additionally diverted products from non-certified retailers could be expired or tampered with, putting you and your hair at significant risk.

Stylist Recommended

Professional hairstylists are experts in hair care and, more importantly, in YOUR HAIR. Your stylist can provide valuable advice on which products to use. They can help you choose the right products for your hair type and can recommend specific products to achieve the look and lifestyle you want. Every time you sit in the chair, you benefit from the knowledge and experience of beauty experts.

All these subjects point to the conclusion that professional products are essential in achieving and maintaining healthy, beautiful hair. By using products recommended by your specific stylist, you can ensure that your hair it looks and feels its best by having your own specific needs met. Plus, you’re supporting the independent business of the hairdresser you know and trust. So, the next time you’re tempted to grab the cheapest product off the shelf or to try out a catchy social trend, remember to keep it professional. Your hair will thank you for it.