THE CHANGEMAKERS

Celebrating 140 years of hair passion, Wella has been delivering innovations and services that enable hairdressers' creativity since it began with Franz Stroher in Germany in the 19th century.

Every stylist on the planet is a changemaker. Our stylist community creates change every day – it’s their superpower. You are the original changemakers.

ULTIMATE SMOOTH
Our most luxurious line for smoother,
shinier hair with less frizz

Nourishing formula with Squalane & Omega-9. Deeply nourishes hair inside and out leaving it visibly smoother and shinier.Nourishment in 30 seconds, Smoothness that lasts up to 3 days

SHAMPOO
Nourishing formula lathers into a luxe foam to cleanse dry, dull hair of impurities and prepare it for deep nourishment. Formulated with Metal Purifier technology to detox your hair from metals. Color safe. Ultimate smoothness and shine, hair craves inside and outside nourishment. With patented technology with Squalane and Omega-9. Nourishment in 30 seconds smoothness that lasts up to 3 days.

CONDITIONER
Daily conditioner that instantly detangles and nourishes hair, leaving it smoother and shinier while reducing frizz. Ultimate smoothness and shine, hair craves inside and outside nourishment. With patented technology with Squalane and Omega-9. Nourishment in 30 seconds smoothness that lasts up to 3 days.

INTENSE MASK
Luxurious mask for deep inside out nourishment. Leaves hair visibly smoother and shinier, while reducing frizz. Ultimate smoothness and shine, hair craves inside and outside nourishment. With patented technology with Squalane and Omega-9. Nourishment in 30 seconds smoothness that lasts up to 3 days.

MIRACLE OIL SERUM
Intense oil serum that nourishes hair, leaving it visibly and smoother and shinier. Offers frizz control and protects from UV and heat. Wella's most intense oil, you might need to use less than with other oils. Ultimate smoothness and shine, hair craves inside and outside nourishment. With patented technology with Squalane and Omega-9. Nourishment in 30 seconds smoothness that lasts up to 3 days.

ULTIMATE REPAIR
HAIR IS REPAIRED INSIDE & OUT

With new patented technology.

AHA REBUILDS BONDS INSIDE
Alpha-Hydroxy Acid is an organic acid, small enough to penetrate the hair fiber at the deepest level. Rebuilding hydrogen bonds in the cortex, for a strong hair core.

OMEGA-9 REPLENISHES HAIR OUTSIDE
A bio-identical lipid, targeting the outside of the hair fiber. Coating the surface and filling in the cuticle to
re-create a protective barrier.

The ULTIMATE REPAIR special combination of AHA & bio-identical Omega-9 delivers the ultimate repair, that you both see and feel.

SHAMPOO
A rich cream shampoo that cleanses gently and effectively with a luxurious lather. Removes all the small impurities that can be harmful to the hair (metals, product build-up, oils, dirt and pollution) and starts to rebuild the hair.

CONDITIONER
Deep conditioner with a creamy texture for daily usage to detangle, deeply strengthen and repair. Gives intense inner strength without weighing the hair down. Leaving the hair soft to touch, feeling clean and fresh.

MIRACLE HAIR RESCUE
A treatment to repair hair damage in 90 seconds. Intensively strengthens and smooths hair thanks to AHA & Omega-9.