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Beauty without compromise. High performance hair care.
People and planet friendly.
Clean Beauty is about more than just ingredients. It includes safety, sustainability, ethics and transparency. It’s about minimizing our footprint on this earth and forging a path that leads to GOOD GLOBAL KARMA. Eufora has embraced this philosophy since our founding, and, in striving for transparency, has established a three pillar platform - Mindful Methods, Planet Friendly, Human Kind.
What’s new?
We’re softening the “Promises” into categories that are more inclusive with clear naming. It’s not a complete overhaul, it’s an evolution!
ALOETHERAPY remains stand alone with a new look.
HAIR CARE includes the former Nourish and Volume promises.
TEXTURE incorporates Curl’n and Smooth’n into one exciting category.
PREP, STYLE & FINISH clarifies eufora
STYLE and will phase in throughout the year.
Our sizes are evolving to make salon sales easier. As a bonus, the new 36 fl oz back bar sizes will be available for retail too!
Our new color palette has been thoughtfully curated to blend seamlessly on your retail shelf and will complement any decor.