Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, they began creating Davines hair care products exclusively for salons.

At Davines every product is born from intuition and is processed with an artisan spirit using the most advanced cosmetic technologies.

The Present Time

You want vibrant, delicate colour - but you don’t want to make a long term commitment. And you don’t want to risk damaging your hair in the process either. Luckily, there’s a solution: meet The Present Time.

The latest addition to our colour portfolio, The Present Time is an ammonia-free demi-permanent hair colour line that lasts for up to 24 washes and fades true to tone - meaning you can update your look as often as you like.

Low commitment colour that cares

One of the consequences of using a demi-permanent alkaline colour is the potential loss of lipids from the hair fibre, making it unhealthy. This damage can make hair look dull and lifeless.

That’s why we’ve created The Present Time using revolutionary Biomimetic Hair Restoring Technology, which is designed to repair, restore and protect your hair, not only leaving it healthier looking, but supporting vibrant colour and shine.

Meet Essential Haircare Refill Pouches

More for you and the planet. Introducing Essential Haircare shampoos in a new, larger, and more sustainable refill packaging format. Reuse and recycle with active ingredients from Slow Food Presidia that protect biodiversity.

NATURALTECH TAILORING
A CUSTOMIZABLE SALON-EXCLUSIVE SERVICE LINE

Born at Davines’ Scientific Garden, an open-air laboratory in Parma, Italy, Naturaltech Tailoring will revolutionize your existing treatment service offerings.

Made with plants grown through regenerative organic agriculture and extracted with low energy processes, this low impact extraction method results in the preservation of the original plant and its key treatment benefits. Offering 24 different combination options, you can customize a treatment for all of your clients' hair treatment needs.

And it’s not just our products that are sustainable - we’ve also put a lot of energy into making the Naturaltech Tailoring packaging as kind to the planet as possible.

NaturalTech Treatment Brushes Available Here