You don’t have to swap your entire backbar overnight. Start small. Introduce a few clean lines that align with your brand and client base. Think shampoos and styling products with recognizable ingredients, or color systems with low ammonia or no PPD.

AI can suggest products or engineer “custom” blends, but it lacks the nuance of a professional. Stylists consider geography, lifestyle, styling goals, and emotional well-being—elements no app can replicate. Technology can support, but not replace, this expertise.

January and February can be tricky for some clients due to post-holiday financial strain or busy schedules. Offering flexible scheduling options, like extended hours, online booking, or a “priority booking” option for your best clients, can help retain business during these months.

Your creativity and passion are the driving forces behind our commitment to excellence, and together, we have navigated a year filled with growth and innovation.

Our customized e-commerce store solution allows you to extend your retail offerings online in your own branded shop, where clients can purchase products at their convenience. This not only reduces the need for extensive physical inventory but also opens a new revenue channel without the added burden of managing a traditional retail space.

Let’s embrace the summer season together, turning it into an opportunity for growth, innovation, and outstanding client satisfaction.

It’s alarming to note that despite the dedication and hard work of salon owners and stylists, a staggering 85% of salons in America are not profitable.

This spring especially is a golden opportunity for salon owners to embrace change and try something new. With the help of an Ethos Salon Business Specialist, salon owners can embark on a journey of renewal, innovation, and success.

Engage with your clientele through social media, showcase your expertise, and encourage satisfied clients to share their experiences.

...at Ethos, we never lose sight of the real gift this year – you. Without the trust, dedication, and passion of our customers, we would not be where we are today. It’s your commitment to us that drives our determination for excellence – striving to continually improve and provide the highest quality products and services this industry can offer.